--- title: "Putting AI Agents to Work: Campaign Performance, Brand Discovery and Commerce" date: 2026-10-01 published: 2026-09-29 author: "rdhunna" featured_image: "https://www.dacgroup.com/wp-content/uploads/2026/09/DAC-AI-Agents-Webinar-Blog2-875x438-1.jpg" lang: en-gb translations: en: "https://www.dacgroup.com/insights/webinars/putting-ai-agents-to-work-campaign-performance-brand-discovery-and-commerce.md" en-ca: "https://www.dacgroup.com/en-ca/insights/webinars/putting-ai-agents-to-work-campaign-performance-brand-discovery-and-commerce.md" --- # Putting AI Agents to Work: Campaign Performance, Brand Discovery and Commerce ## Webinar details ### Why attend AI agents are beginning to influence how people search, compare, evaluate and buy. For brands, this means campaign performance, search visibility, product content, commerce journeys and measurement are all being reshaped. Your brand narrative is no longer shaped only by what you publish. It is increasingly being co-authored by the agents, platforms and AI-generated summaries that influence what people see, learn and trust about your brand. Join DAC’s experts in media, content, SEO, data and AI for a practical discussion on how to put AI agents to work while protecting quality, visibility and control. ### What you’ll learn In this live expert panel, you’ll learn: - Where AI agents can improve marketing workflows, from media planning and buying to campaign optimisation - How brands can stay discoverable as AI agents search, compare and recommend brands - How AI-generated “slop” and agent-led summaries can affect brand visibility and narrative - What agentic commerce means for product content, conversion and shopping agents such as Meta Muse - How agents can turn performance data into useful insights and dashboards - Why governance and human oversight matter when agents can multiply both wins and errors The session will close with audience questions, giving attendees a chance to explore the AI agent challenges most relevant to their business. ### Who should attend This webinar is designed for marketing, digital, e-commerce and analytics leaders who are exploring how AI agents may affect brand discovery, campaign performance, customer journeys and commerce. It will be especially relevant for enterprise and multi-location brands looking to understand where AI can extend team capability while keeping human expertise, governance and measurement at the centre. ### Register to attend ## Get to know the experts ![Bhavin Prashad](https://www.dacgroup.com/wp-content/uploads/2025/03/Bhavin-Prashad-v2-3.jpg) Presenter Bhavin Prashad Associate Vice President, Digital Media Bhavin Prashad is Associate Vice President, Digital Media at DAC, where he has excelled for 12 years, steadily making his way up through the ranks. He oversees a dedicated team of 15 specialists, focusing on full-funnel media planning and buying. ![Orli Millstein](https://www.dacgroup.com/wp-content/uploads/2024/08/omillstein.jpg) Presenter Orli Millstein Director, Content Strategy ![Kuhan Puvanesasingham](https://www.dacgroup.com/wp-content/uploads/2025/01/Kuhan-Square-1.png) Presenter Kuhan Puvanesasingham Director, Business Intelligence • Proove [![Kevin Jackman](https://www.dacgroup.com/wp-content/uploads/2026/09/kevin-jackman.jpeg)](https://www.dacgroup.com/en-gb/insights/contributing-experts/kevin-jackman/ "Kevin Jackman") Presenter [Kevin Jackman](https://www.dacgroup.com/en-gb/insights/contributing-experts/kevin-jackman/ "Kevin Jackman") Director, SEO Sign up for the Webinar ## Explore more DAC webinars Webinar ![How Not to Plan Internationally: Smarter Budgeting and Media Strategy for Multi-Market Brands](https://www.dacgroup.com/wp-content/uploads/2026/09/DAC-International-Webinar-660x625-Blog1.jpg) Upcoming [How Not to Plan Internationally: Smarter Budgeting and Media Strategy for Multi-Market Brands](https://www.dacgroup.com/en-gb/insights/webinars/how-not-to-plan-internationally/) October 15th, 2026 [REGISTER NOW](https://www.dacgroup.com/en-gb/insights/webinars/how-not-to-plan-internationally/) Webinar ![Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance](https://www.dacgroup.com/wp-content/uploads/2026/06/Fix-Your-Blind-Spots-660x625-Blog1.jpg) watch on-demand [Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance](https://www.dacgroup.com/en-gb/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/en-gb/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Webinar ![Don’t Go Chasing AI Yet: A Framework for Prioritising SEO vs. AI Search](https://www.dacgroup.com/wp-content/uploads/2026/03/SEJ-Webinar-875x438-Blog1.jpg) watch on-demand [Don’t Go Chasing AI Yet: A Framework for Prioritising SEO vs. AI Search](https://www.dacgroup.com/en-gb/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritising-seo-vs-ai-search/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/en-gb/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritising-seo-vs-ai-search/) ## Awards and accolades ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/cropped-SIA_logo.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/ESA-New-Logo-Lockup.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/NP-Digital-omma-awards-logo-white-1-1.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/SEL-logo_400px.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/Best-Companies-to-work-for-New-York-2022-1-1.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/GAA-No-Year-Logo-23.png)