---
title: "Physical, Digital, National, Local: How to Thrive in an Omnichannel Future"
date: 2025-04-02
published: 2021-04-09
author: "bibitha mathai"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/04/Physical-Digital-National-Local_-How-to-Thrive-in-an-Omnichannel-Future.png"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/insights/webinars/physical-digital-national-local-how-to-thrive-in-an-omnichannel-future.md"
  en-ca: "https://www.dacgroup.com/en-ca/insights/webinars/physical-digital-national-local-how-to-thrive-in-an-omnichannel-future.md"
  de: "https://www.dacgroup.com/de/einblicke/webinare/physisch-digital-national-lokal-wie-man-in-einer-omnichannel-zukunft-erfolg-hat.md"
---

# Physical, Digital, National, Local: How to Thrive in an Omnichannel Future

[DAC](https://www.dacgroup.com/en-gb/)

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## Webinar details

Did you know that 85% of B2C organisations lack a seamless omnichannel strategy? Surprising, isn’t it? In 2021, shouldn’t all brands understand the nuances of omnichannel—and apply that knowledge to their real-world strategies? With recent changes in data privacy, it’s no longer when but *how* to address these gaps.

In April 2021, DAC’s Nasser Sahlool was joined by Hall of Fame keynote speaker **Jay Baer** and Forrester’s Senior Analyst **Collin Colburn** for a whirlwind 60-minute tour through omnichannel. The trio investigated why even the most capable brands are still struggling with omnichannel, revealing steps your organisation can take to create seamless experiences for your customers. Watch now!

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