---
title: "Off-Target: Why Companies Understand Customers Less Than Ever, and How to Fix It"
date: 2025-05-20
published: 2025-01-30
author: "aguzman"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/04/Off-Target_-Why-Companies-Understand-Customers-Less-Than-Ever-and-How-to-Fix-It.png"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/insights/webinars/off-target-why-companies-understand-customers-less-than-ever-and-how-to-fix-it.md"
  en-ca: "https://www.dacgroup.com/en-ca/insights/webinars/off-target-why-companies-understand-customers-less-than-ever-and-how-to-fix-it.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/webinaires/pourquoi-les-entreprises-comprennent-de-moins-en-moins-leurs-clients-et-comment-y-remedier.md"
---

# Off-Target: Why Companies Understand Customers Less Than Ever, and How to Fix It

[DAC](https://www.dacgroup.com/en-gb/)

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## Webinar details

Join our experts for a webinar to discover why understanding the “where” of your audience is crucial for closing the understanding gap.

- Learn how deeper customer understanding drives better outcomes.
- Access exclusive, proprietary findings from a 2025 Forrester Consulting study commissioned by DAC.
- Bonus: All registrants will receive a copy of the full research study.

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