--- title: "Podcasts" date: 2025-12-18 published: 2025-10-22 author: "aguzman" lang: en-gb translations: en: "https://www.dacgroup.com/insights/podcasts.md" en-ca: "https://www.dacgroup.com/en-ca/insights/podcasts.md" fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/podcasts.md" de: "https://www.dacgroup.com/de/einblicke/podcasts.md" fr: "https://www.dacgroup.com/fr/perspectives/podcasts.md" es: "https://www.dacgroup.com/es/descubre/podcasts.md" --- # Podcasts [DAC](https://www.dacgroup.com/en-gb/)![](https://www.dacgroup.com/wp-content/themes/dac/img/chevron-right-white.svg)[Insights](https://www.dacgroup.com/en-gb/insights/) ![“Shift Happens” podcast cover featuring the host, a bald man with glasses, set against an orange background with text indicating the show's title and host's name.](https://www.dacgroup.com/wp-content/uploads/2025/11/ShiftHappens.png) ## Shift Happens: A DAC Podcast The art (and chaos) of modern marketing. Each episode unpacks the forces reshaping marketing and asks experts how they transform disruption into an advantage. Because when Shift Happens, the best marketers find clarity amid the chaos. [All](/en-gb/insights/hub) [Blog](/en-gb/insights/blog) [White Papers](/en-gb/insights/white-papers) [Deep Dive Series](/en-gb/insights/series) [Events](/en-gb/insights/events) [Webinars](/en-gb/insights/webinars) [Local Search news](/en-gb/insights/local-search-news) [Podcasts](#) ### Catch our latest episode ![Why AI Search Trusts Some Brands and Ignores Others](https://www.dacgroup.com/wp-content/uploads/2026/07/ShiftHappens-Episode17-BlogImage.jpg) [Why AI Search Trusts Some Brands and Ignores Others](https://www.dacgroup.com/en-gb/insights/podcasts/why-ai-search-trusts-some-brands-and-ignores-others/) July 20, 2026 If everyone is talking about your brand, but AI still doesn’t trust it, does it even count? In this episode of Shift Happens, host Nasser Sahlool is joined by Jenna Watson, SVP of Media at DAC, and Dan Temby, Head of Technology and Analytics at DAC, to explore why authority, authenticity and third-party validation are becoming essential brand signals. Together, they unpack how media now builds trust with both people and machines, why every mention can influence AI-powered discovery, and what brands must do to tip the algorithmic odds in their favour. The takeaway? Simply showing up is no longer enough. Brands need the proof to be included, cited, trusted and recommended. No pressure. [Learn more](https://www.dacgroup.com/en-gb/insights/podcasts/why-ai-search-trusts-some-brands-and-ignores-others/) ## Listen now on your favorite platform - [![Apple Podcasts](https://www.dacgroup.com/wp-content/themes/dac/img/podcast/Apple.svg) Apple Podcasts](https://podcasts.apple.com/ca/podcast/inside-the-funnel/id1533975355) - [![Spotify](https://www.dacgroup.com/wp-content/themes/dac/img/podcast/Spotify.svg) Spotify](https://open.spotify.com/show/1v4DqfhwITITWFVpdLBE23) - [![Youtube](https://www.dacgroup.com/wp-content/themes/dac/img/podcast/youtube.svg) Youtube](https://www.youtube.com/playlist?list=PL7_ZSBXaYOpULieJSVbhgwnqecld-Y6Na) - [![Amazon music](https://www.dacgroup.com/wp-content/themes/dac/img/podcast/Amazon.svg) Amazon music](https://music.amazon.com/podcasts/ec3b53d6-881d-4c41-a030-997f22d95df4/inside-the-funnel) ##### Explore all Shift Happens episodes Discover expert perspectives and actionable ideas to optimise your marketing strategy today. PODCAST ![Human First, AI-Enabled: Snapchat's Approach to AI, Creativity, and Human Connection](https://www.dacgroup.com/wp-content/uploads/2026/07/ShiftHappens-Episode16-BlogBanner.jpg) [Human First, AI-Enabled: Snapchat's Approach to AI, Creativity, and Human Connection](https://www.dacgroup.com/en-gb/insights/podcasts/snapchat-human-connection-digital-marketing/) July 6, 2026 PODCAST ![From SERP to Subreddit: How Human Conversations Are Reshaping Search, Trust, and Purchase Decisions](https://www.dacgroup.com/wp-content/uploads/2026/06/ShiftHappens-Episode15-BlogBanner.jpg) [From SERP to Subreddit: How Human Conversations Are Reshaping Search, Trust, and Purchase Decisions](https://www.dacgroup.com/en-gb/insights/podcasts/reddit-ai-search-consumer-trust-community-marketing/) June 22, 2026 PODCAST ![TV Is Alive, Thriving, and Finally Measurable](https://www.dacgroup.com/wp-content/uploads/2026/06/ShiftHappens-Episode14-BlogBanner.jpg) [TV Is Alive, Thriving, and Finally Measurable](https://www.dacgroup.com/en-gb/insights/podcasts/plot-twist-tv-is-alive-thriving-and-finally-measurable/) June 8, 2026 ## Send us your questions! Feeling curious? Ask your most burning marketing questions and we’ll answer them in a future episode. SEND PODCAST ![From Anxiety to Action: Leading Marketing Teams Through Constant Change](https://www.dacgroup.com/wp-content/uploads/2026/05/ShiftHappens-Episode13-BlogBanner.jpg) [From Anxiety to Action: Leading Marketing Teams Through Constant Change](https://www.dacgroup.com/en-gb/insights/podcasts/from-anxiety-to-action-leading-marketing-teams-through-change/) May 26, 2026 PODCAST ![What SEJ Is Hearing from Search Marketers Right Now](https://www.dacgroup.com/wp-content/uploads/2026/05/ShiftHappens-Episode12-BlogImage2-1.jpg) [What SEJ Is Hearing from Search Marketers Right Now](https://www.dacgroup.com/en-gb/insights/podcasts/what-sej-is-hearing-from-search-marketers-right-now/) May 11, 2026 PODCAST ![The Agentic Shift: When AI Stops Assisting and Starts Acting](https://www.dacgroup.com/wp-content/uploads/2026/04/ShiftHappens-Episode11-BlogBanner.jpg) [The Agentic Shift: When AI Stops Assisting and Starts Acting](https://www.dacgroup.com/en-gb/insights/podcasts/agentic-shift-ai-from-assisting-to-acting/) April 28, 2026 PODCAST ![Social’s New Job: From Brand Discovery to Loyalty](https://www.dacgroup.com/wp-content/uploads/2026/04/ShiftHappens-Episode10-BlogBanner.jpg) [Social’s New Job: From Brand Discovery to Loyalty](https://www.dacgroup.com/en-gb/insights/podcasts/social-new-role-brand-discovery-to-loyalty/) April 13, 2026 PODCAST ![When the Auction Moves Overnight: Media Buying in a Temu/Shein Market](https://www.dacgroup.com/wp-content/uploads/2026/03/ShiftHappens-Episode9-BlogBanner2.jpg) [When the Auction Moves Overnight: Media Buying in a Temu/Shein Market](https://www.dacgroup.com/en-gb/insights/podcasts/when-the-auction-shifts-overnight-media-buying-in-a-temu-shein-market/) March 31, 2026 Loading… Load more Episodes ![](https://www.dacgroup.com/wp-content/uploads/2025/11/Nasser-Photo.jpg) ### Meet the host Nasser Sahlool doesn’t just navigate marketing shifts, he steers through them. As Senior VP of Strategy at DAC, he leads a global team of award-winning strategists obsessed with what’s next in digital marketing, data, and performance. A globally recognised strategist and speaker, Nasser has shared the stage at Cannes Lions, Ad Age Brand Summit, and Google Engage, always bringing a sharp perspective on how data, creativity, and human insight collide. On Shift Happens, he brings his trademark wit and curiosity to the table, breaking down the art (and chaos) of modern marketing, one shift at a time. ## All episodes ## Discover more DAC Insights [Explore all insights](https://www.dacgroup.com/en-gb/discover/) [Blog](https://www.dacgroup.com/en-gb/insights/blog/) [White Papers](https://www.dacgroup.com/en-gb/insights/white-papers/) [Deep Dive Series](https://www.dacgroup.com/en-gb/insights/series/) [Explore all insights](https://www.dacgroup.com/en-gb/discover/)