--- title: "Google launches Online Conversion Local Ads" date: 2025-06-25 published: 2023-06-15 author: "banand" featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/06/Google-Local-Conversion-Ads-screenshot.jpg" lang: en-gb translations: en: "https://www.dacgroup.com/insights/local-search-news/google-launches-online-conversion-local-ads.md" en-ca: "https://www.dacgroup.com/en-ca/insights/local-search-news/google-launches-online-conversion-local-ads-3.md" fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/recherche-locale-dactualites/google-lance-des-annonces-locales-pour-ameliorer-la-conversion-en-ligne-2.md" de: "https://www.dacgroup.com/de/einblicke/lokale-suche-nachrichten/google-startet-lokale-online-anzeigen-fuer-conversions.md" fr: "https://www.dacgroup.com/fr/perspectives/recherche-locale-dactualites/google-lance-des-annonces-locales-pour-ameliorer-la-conversion-en-ligne.md" es: "https://www.dacgroup.com/es/descubre/noticias-de-seo-local/google-lanza-anuncios-de-servicios-locales.md" --- # Google launches Online Conversion Local Ads While LPM is almost always about organic and free traffic to your listings, there is occasionally paid ad news substantive enough to warrant its inclusion. Google has recently launched Online-Conversion Local Ads, a subset of the [Online Local Ads](https://support.google.com/google-ads/answer/12015729?hl=en&ref_topic=12015827&sjid=15132918134610225198-NA) (OLA). This new ad format allows for business owners to promote products or services relevant to specific locations, not something that could be done historically. More important is the placement of this new ad type. To give an example, a hair care product line can now advertise on a salon’s Google Business Profile. Ads from Dealscanner, Grubhub and UberEats are sure to be found as well. You’ll want to carefully watch this space as it could be claimed by other brands and competitors alike. Google is allowing brands to directly buy ad inventory on relevant GBP locations. This has been an option on sites like Yelp in the past but up until now, Google hasn’t forced this paid competition on everyone. Now that Google has begun this practice, it leaves business managers with the choice of either taking advantage of this “pay-to-win” tool or to monitor it to see whom else is buying their location ads. ![Google Local Conversion Ads](https://www.dacgroup.com/wpe-content/uploads/2023/04/Google-Local-Conversion-Ads-screenshot-300x189.jpg) Local search moves fast, but our dedicated teams move faster. Find out how we’re driving outrageous growth for our clients via proprietary technology, hands-on management, and a unique suite of performance marketing services. Let’s talk! GET IN TOUCH ## Explore our local search offerings ## Mentioned in this article ### Local SEO Boost your visibility and connect with local customers through targeted SEO solutions. [Learn more](https://www.dacgroup.com/en-gb/services/search-optimisation/local-seo/) ### Local Presence Management Maintain accuracy and consistency across locations to improve your local presence. [Get started](https://www.dacgroup.com/en-gb/tech-platforms/local-optimization/) ### Transparensee Take control of your local listings with real-time updates and performance insights. [Explore platform](https://www.dacgroup.com/en-gb/tech-platforms/local-optimization/transparensee/) ## Explore more local search news [Google Business Profiles Are Bringing Social Content Into Local Search](https://www.dacgroup.com/en-gb/insights/local-search-news/google-business-profile-social-content-local-search/) April 28, 2023 [How the New Google Business Profile and GA4 Integration Improves Local Marketing Measurement](https://www.dacgroup.com/en-gb/insights/local-search-news/google-business-profile-ga4-integration/) April 28, 2023 [Apple Maps Introduces Local Ads: A New Moment for High-Intent Discovery](https://www.dacgroup.com/en-gb/insights/local-search-news/apple-maps-introduces-local-ads-a-new-moment-for-high-intent-discovery/) April 28, 2023 ## Discover more DAC Insights [Explore all insights](https://www.dacgroup.com/en-gb/insights/hub/) [Blog](https://www.dacgroup.com/en-gb/insights/blog/) [White Papers](https://www.dacgroup.com/en-gb/insights/white-papers/) [Deep Dive Series](https://www.dacgroup.com/en-gb/insights/series/) [Explore all insights](https://www.dacgroup.com/en-gb/insights/hub/)