---
title: "Google Business Profile Adds Customer Chat via WhatsApp and SMS"
date: 2025-12-14
author: "mbonilla"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/insights/local-search-news/google-business-profile-chat-whatsapp-sms.md"
  en-ca: "https://www.dacgroup.com/en-ca/insights/local-search-news/google-business-profile-chat-whatsapp-sms.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/recherche-locale-dactualites/google-business-profile-messagerie-whatsapp-sms.md"
  de: "https://www.dacgroup.com/de/einblicke/lokale-suche-nachrichten/google-business-profile-chat-whatsapp-sms.md"
  fr: "https://www.dacgroup.com/fr/perspectives/recherche-locale-dactualites/google-business-profile-messagerie-whatsapp-sms.md"
  es: "https://www.dacgroup.com/es/descubre/noticias-de-seo-local/google-business-profile-chat-whatsapp-sms.md"
---

# Google Business Profile Adds Customer Chat via WhatsApp and SMS

Google Business Profiles now enable direct customer messaging through WhatsApp or SMS. Users can contact a business instantly from a listing, increasing convenience and reducing friction in customer interactions.

This update aligns with the growing preference for mobile first, real time communication and can significantly strengthen engagement across high intent users.

## **Why It Matters**

Direct messaging adds a new entry point for customer engagement. Quick, consistent responses can reduce drop off and improve conversion outcomes.

## **What You Can Do**

- Work with your DAC account lead to activate chat features
- Train teams to respond quickly and remain on brand
- Use automated welcome messages or approved quick replies

To integrate messaging as part of your local search strategy, [**talk to us**](https://www.dacgroup.com/en-gb/contact/).

## Explore our local search offerings

## Mentioned in this article

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## Explore more local search news

[Google Business Profiles Are Bringing Social Content Into Local Search](https://www.dacgroup.com/en-gb/insights/local-search-news/google-business-profile-social-content-local-search/)    5th December, 2025

[How the New Google Business Profile and GA4 Integration Improves Local Marketing Measurement](https://www.dacgroup.com/en-gb/insights/local-search-news/google-business-profile-ga4-integration/)    5th December, 2025

[Apple Maps Introduces Local Ads: A New Moment for High-Intent Discovery](https://www.dacgroup.com/en-gb/insights/local-search-news/apple-maps-introduces-local-ads-a-new-moment-for-high-intent-discovery/)    5th December, 2025

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