---
title: "Confirmed: Google Local Search Algorithm “Openness” Now Stronger Signal"
date: 2025-06-25
published: 2024-01-24
author: "banand"
lang: en-gb
translations:
  es: "https://www.dacgroup.com/es/descubre/noticias-de-seo-local/resultados-de-google-fotos-locales-con-reacciones-de-corazon-y-otros.md"
---

# Confirmed: Google Local Search Algorithm “Openness” Now Stronger Signal

The Local SEO world is ablaze with a new report, which DAC and our clients already held as common knowledge. This report showed that hours impact local pack rankings, a lot. When Google builds a SERP, the time of day is important, and Google likes to show businesses that are open at the time of the search.

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## Explore more local search news

[Google Business Profiles Are Bringing Social Content Into Local Search](https://www.dacgroup.com/en-gb/insights/local-search-news/google-business-profile-social-content-local-search/)    January 23, 2024

[How the New Google Business Profile and GA4 Integration Improves Local Marketing Measurement](https://www.dacgroup.com/en-gb/insights/local-search-news/google-business-profile-ga4-integration/)    January 23, 2024

[Apple Maps Introduces Local Ads: A New Moment for High-Intent Discovery](https://www.dacgroup.com/en-gb/insights/local-search-news/apple-maps-introduces-local-ads-a-new-moment-for-high-intent-discovery/)    January 23, 2024

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