---
title: "Rachel Kaplan"
date: 2025-10-02
author: "Rachel Kaplan"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/10/Rachel-Kaplan-1.jpg"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/insights/contributing-experts/rachel-kaplan.md"
  en-ca: "https://www.dacgroup.com/en-ca/insights/contributing-experts/rachel-kaplan.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/nos-experts/rachel-kaplan.md"
  de: "https://www.dacgroup.com/de/einblicke/mitwirkende-fachleute/rachel-kaplan.md"
  fr: "https://www.dacgroup.com/fr/perspectives/nos-experts/rachel-kaplan.md"
  es: "https://www.dacgroup.com/es/descubre/colaboradores-expertos/rachel-kaplan.md"
---

# Rachel Kaplan

Rachel Kaplan is a Digital and Content Strategist at DAC, where she brings a blend of creativity and structure to every brief, from building editorial calendars to designing content strategies rooted in customer journeys. With a background spanning media planning, social strategy, and content creation in the entertainment and retail sectors, she’s worked on campaigns for award-winning films and consumer brands alike. At DAC, Rachel helps ensure that every piece of content, organic or paid, is purposeful, platform-appropriate, and performance-driven. Her approach is shaped by a sharp eye for storytelling, a strong analytical mindset, and a natural flair for adapting ideas to meet real business goals.