---
title: "Alex Hernandez"
date: 2026-01-15
published: 2025-10-20
author: "aguzman"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/10/Alex-Hernandez-2.jpg"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/insights/contributing-experts/alex-hernandez.md"
  en-ca: "https://www.dacgroup.com/en-ca/insights/contributing-experts/alex-hernandez.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/nos-experts/alex-hernandez.md"
  de: "https://www.dacgroup.com/de/einblicke/mitwirkende-fachleute/alex-hernandez.md"
  fr: "https://www.dacgroup.com/fr/perspectives/nos-experts/alex-hernandez.md"
  es: "https://www.dacgroup.com/es/descubre/colaboradores-expertos/alex-hernandez.md"
---

# Alex Hernandez

## Explore more from Alex

![Don’t Go Chasing AI Yet: A Framework for Prioritising SEO vs. AI Search](https://www.dacgroup.com/wp-content/uploads/2026/03/SEJ-Webinar-875x438-Blog1.jpg)

[Don’t Go Chasing AI Yet: A Framework for Prioritising SEO vs. AI Search](https://www.dacgroup.com/en-gb/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritising-seo-vs-ai-search/)  March 25, 2026   Orli Millstein  |  Alex Hernandez

![Universal Commerce Protocol (UCP): Why your brand needs to speak ](https://www.dacgroup.com/wp-content/uploads/2026/01/Universal-Commerce-Protocol-875x438-Blog1.jpg)

[Universal Commerce Protocol (UCP): Why your brand needs to speak "AI" fluently](https://www.dacgroup.com/en-gb/insights/blog/search-optimization/universal-commerce-protocol-ai-commerce/)  January 21, 2026   Alex Hernandez

Search optimization

![Agentic commerce and Instant Checkout: How to prepare for the future of buying in ChatGPT ](https://www.dacgroup.com/wp-content/uploads/2025/10/New-blog-banner-size-_-860X430-1.png)

[Agentic commerce and Instant Checkout: How to prepare for the future of buying in ChatGPT](https://www.dacgroup.com/en-gb/insights/blog/search-optimization/agentic-commerce-and-instant-checkout-how-to-prepare-for-the-future-of-buying-in-chatgpt/)  October 20, 2025   Alex Hernandez

Search optimization

![](https://www.dacgroup.com/wp-content/themes/dac/img/blog-fall-back-image.png)

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