---
title: "The Impact of E-Commerce on Brick-and-Mortar Stores"
date: 2024-12-21
published: 2017-10-17
author: "Cynthia McLauchlan"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2024/12/Blog_Impact-of-E-commerce-scaled-2.jpg"
categories:
  - name: "Strategy"
    url: "/en-gb/insights/blog/strategy.md"
tags:
  - name: "census"
    url: "/en-gb/tag/census-2.md"
  - name: "e-commerce"
    url: "/en-gb/tag/e-commerce-2.md"
  - name: "online"
    url: "/en-gb/tag/online-2.md"
  - name: "purchases"
    url: "/en-gb/tag/purchases.md"
  - name: "trends"
    url: "/en-gb/tag/trends-2.md"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/insights/blog/strategy/the-impact-of-e-commerce-on-brick-and-mortar-stores.md"
  en-ca: "https://www.dacgroup.com/en-ca/insights/blog/strategy/the-impact-of-e-commerce-on-brick-and-mortar-stores.md"
---

# The Impact of E-Commerce on Brick-and-Mortar Stores

Recent years have shown an upward trend in retail e-commerce sales, from less than 1% in 2000 to more than 7% in the most recently published US Census Bureau data. With more consumers shopping – and researching purchases – online each year for their next purchase, what do retail marketers need to know?

While point of sale (POS) continues to increase by 1-7% annually, e-commerce is growing much faster (14-35% over the same period).

![](/wpe-content/uploads/2017/10/DAC-WordPress-ecommerce-table.jpg)

U.S. Census Bureau E-Commerce Statistics 2005-2015

E-commerce trends indicate more consumers are looking online not only for purchases but also for product research. [Digital marketing](/en-gb/services/) has grown out of the necessity to attract consumers during all stages of the purchasing cycle through building brand awareness and displaying a company’s website and products to potential customers at the right time and the right place. Brick-and-mortar stores can find success in employing these digital marketing strategies to take advantage of online activity and boost the in-store shopping experience for existing and new customers.

To learn more about the trends and technology reshaping the retail industry, download our free whitepaper:
How to remain relevant in retail in 2017.

*Cynthia McLauchlan is DAC’s Data Scientist and is based out of Toronto. To [learn more about e-commerce trends](/en-gb/services/strategic-insights/) in the market, please do not hesitate to [get in touch with DAC](/en-gb/contact/).*