---
title: "The Drum Puts the Spotlight on DAC’s Brand Refresh"
date: 2025-01-03
published: 2018-07-12
author: "DAC"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2024/12/almighty.jpg"
categories:
  - name: "Strategy"
    url: "/en-gb/insights/blog/strategy.md"
lang: en-gb
---

# The Drum Puts the Spotlight on DAC’s Brand Refresh

UK-based global marketing publication [The Drum](https://www.thedrum.com/us) has taken note of [DAC’s brand refresh](/en-gb/blog/a-bright-future-is-here/) and asked our CEO and Managing Partner Norm Hagarty about what prompted our new look—and where the agency is going next. [DAC](/en-gb/) is growing and the new branding reflects that—the expansion of our footprint to [13 offices](/en-gb/contact/) in six countries, as well as the expansion of our offerings, providing the digital services enterprise clients need to grow their business.

The updated branding is a way to unify the brand in a way that resonates across markets. DAC’s greatest strength and the industry’s greatest challenge is change. To cut through the noise in a crowded market we have differentiated our point of view and offering—all of which is reflected in the new branding. Read the full article [here](https://www.thedrum.com/opinion/2018/07/11/qa-dac-chief-executive-norm-hagarty-chats-about-rebranding).