---
title: "Preparing for the Holiday Shopping Season"
date: 2024-12-23
published: 2016-11-30
author: "Molly Livermore"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2024/12/Presents.jpg"
categories:
  - name: "Strategy"
    url: "/en-gb/insights/blog/strategy.md"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/insights/blog/strategy/preparing-holiday-shopping-season.md"
  en-ca: "https://www.dacgroup.com/en-ca/insights/blog/strategy/preparing-holiday-shopping-season.md"
---

# Preparing for the Holiday Shopping Season

For many retailers, the holiday season represents an opportunity to close the year out with strong sales (both online and offline). Molly Livermore shares some insights that can help ensure brands make the most of this flurry of activity and ring in 2017 on a high note!

![Molly Livermore DAC](/wpe-content/uploads/2016/11/Preparing-for-the-Holidays-Molly-Livermore-Blog.png)

Want to find out more about how [digital marketing](/en-gb/services/) can drive both online and offline sales? [Contact DAC](/en-gb/contact/edinburgh/) today to learn about the SEO, Paid Media & [Local Listing Management services](/en-gb/services/local-listings-management/).