---
title: "DAC London appointed to help boost local marketing for New Look"
date: 2024-12-31
published: 2016-11-29
author: "JOakley"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2024/12/DAC-LONDON-APPOINTED-TO-HELP-BOOST-LOCAL-MARKETING-FOR-NEW-LOOK.jpg"
categories:
  - name: "Strategy"
    url: "/en-gb/insights/blog/strategy.md"
lang: en-gb
---

# DAC London appointed to help boost local marketing for New Look

New Look, founded in 1969, is a fast-fashion brand spanning across 1,000 stores in the UK. It has appointed DAC to boost its digital marketing efforts in local markets.

Sally Heath-Minto, eCommerce director at New Look said, “With New Look’s increasingly mobile customer, local search allows us to capture demand at a local and personal level.”

Mike Fantis, managing partner at DAC said, “As a business we are passionate about the power of ‘local’ and our ability to deliver genuine ROI.”

To read more about the appointment, take a look at [this article in The Drum](http://www.thedrum.com/news/2016/11/29/new-look-boost-local-online-marketing-with-dac-group-appointment).