---
title: "Value added service—local phone numbers!"
date: 2024-12-21
published: 2012-06-27
author: "Lynn Duffy"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2024/12/VALUE-ADDED-SERVICE-LOCAL-PHONE-NUMBERS.jpg"
categories:
  - name: "Local Search"
    url: "/en-gb/insights/blog/local-search.md"
tags:
  - name: "iYp"
    url: "/en-gb/tag/iyp.md"
  - name: "Local"
    url: "/en-gb/tag/local-2.md"
  - name: "local marketing"
    url: "/en-gb/tag/local-marketing.md"
  - name: "Media Allocation"
    url: "/en-gb/tag/media-allocation.md"
  - name: "Research"
    url: "/en-gb/tag/research.md"
  - name: "yellow pages"
    url: "/en-gb/tag/yellow-pages.md"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/insights/blog/local-search/value-added-service-local-phone-numbers.md"
  en-ca: "https://www.dacgroup.com/en-ca/insights/blog/local-search/value-added-service-local-phone-numbers.md"
---

# Value added service—local phone numbers!

With nearly a decade of testing and measurement experience in both print and online Yellow Pages, I can tell you one thing for sure: service-related businesses should be [advertising a local phone number](/en-gb/local-marketing-platforms/). Why, you ask? Because local phone numbers have been shown to bring upwards of 68% more leads in total, on average to a business. Research shows when faced with a toll-free, faceless phone number or a local phone number – most people call the local line.

In fact, DAC has current testing and measurement underway that demonstrates that local lines are getting 156% more phone calls than their toll-free counterparts. Seventy-two per cent of all calls are going to the local lines for this advertiser, thereby increasing the value of the advertising significantly.

![](/wpe-content/uploads/2012/05/local-toll-free.jpg)

This dynamic is not just seen in Print Yellow Pages. It exists online as well within the Internet Yellow Pages. For a travel vertical, we implemented trade listings on the Internet Yellow Pages, and results were remarkable. For this vertical, DAC saw a 200% increase in performance to the ad and that 98% of the traffic was driven from the local trade listing component. The bottom line? When consumers are looking to do business locally, it would serve you well to be using a local telephone number in addition to any toll-free number that you advertise.

Interested in finding out more about [local listing management](/en-gb/services/local-listings-management/)? [Contact DAC](/en-gb/get-in-touch/) today!