---
title: "Ranking Reports…Valuable or Hogwash?"
date: 2024-12-19
published: 2014-11-06
author: "DAC"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2024/12/GoogleSearchImage-3.jpg"
categories:
  - name: "Proove Analytics"
    url: "/en-gb/insights/blog/analytics.md"
tags:
  - name: "digital marketing"
    url: "/en-gb/tag/digital-marketing-2.md"
  - name: "Google"
    url: "/en-gb/tag/google-2.md"
  - name: "local listings"
    url: "/en-gb/tag/local-listings.md"
  - name: "organic traffic"
    url: "/en-gb/tag/organic-traffic.md"
  - name: "search engine rankings"
    url: "/en-gb/tag/search-engine-rankings.md"
  - name: "site analytics"
    url: "/en-gb/tag/site-analytics.md"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/insights/blog/analytics/ranking-reports-valuable-or-hogwash__trashed.md"
  en-ca: "https://www.dacgroup.com/en-ca/insights/blog/analytics/ranking-reports-valuable-or-hogwash.md"
---

# Ranking Reports…Valuable or Hogwash?

Look beyond keyword ranking to define and track success online. By trading in single metric tracking for big-picture thinking teams can better optimize results to drive performance.

**5 Key Performance Factors to Focus On**

1\. Visibility Scores: Your first goal is to ensure when people are searching for your business on a variety of devices that you are found in multiple search engines and online directories.

2\. Accuracy Score: When you are found, your Name, Address and Phone Number should be accurate.

3\. Google SERP Views: Google search engine results pages (SERPs) display the Name, Address, Phone Number and Website data directly on the page so it’s likely that users will conduct a search and then call or visit the location without having to click any further.

4\. Site Analytics – Organic Traffic: [Google Analytics is a great tool to track organic traffic](/en-gb/services/analytics-and-marketing-science-services/) back to your site.

5\. Site Analytics – Organic Traffic to Landing Pages: Google Analytics also provides metrics on the [organic traffic](/en-gb/services/search-engine-optimisation/) back to your [local landing page](/en-gb/local-marketing-platforms/location-pages/).

[Contact DAC](/en-gb/get-in-touch/) today to find out more!