--- title: "ABM Home & Garden" date: 2026-10-09 author: "sallard" lang: en-gb translations: de: "https://www.dacgroup.com/de/haus-und-garten.md" fr: "https://www.dacgroup.com/fr/maison-jardin.md" es: "https://www.dacgroup.com/es/hogar-y-jardin.md" --- # ABM Home & Garden [DAC](https://www.dacgroup.com/en-gb/) [DAC](https://www.dacgroup.com/en-gb/) ## Built to grow home and garden brands Every home improvement begins with an idea. DAC helps home and garden brands turn that inspiration into demand, guiding people from research to action. Start with a free snapshot to see where your brand can make the journey easier. [REQUEST YOUR FREE SNAPSHOT](https://www.dacgroup.com/en-gb/abm-contact-page/) Jump to: Plant the seeds Built for growth The home and garden landscape Get your snapshot - [Plant the seeds](#abm-dynamic-content-tab-container) - [Built for growth](#dac-carousel) - [The home and garden landscape](#abm-landscape-rows-container) - [Get your snapshot](#abm-marketing-form-container) ![](https://www.dacgroup.com/wp-content/uploads/2026/10/home-garden-built-for-every-home-1.jpg) ![](https://www.dacgroup.com/wp-content/uploads/2026/10/home-garden-built-for-every-home-1.jpg) BUILT FOR EVERY HOME AND GARDEN JOURNEY ## Turn inspiration into confident choices Home and garden journeys move through inspiration, how-to research, product comparisons, local discovery, and in-person advice. We connect these moments with Brand-to-Local media, search, data, and technology to build consideration and guide customers towards action. ## Plant the seeds for healthy brand growth Capture project demand Win local consideration Build customer confidence Measure the full journey ![](https://www.dacgroup.com/wp-content/uploads/2026/10/home-garden-Capture-project-demand.jpg) ### Capture project demand - Plan media around project intent, local demand, and audience needs. - Align creative, content, and offers with seasonal moments, category priorities, and market needs. - Use IRIS, DAC’s AI-powered integrated marketing platform, to optimise campaigns across channels and locations around customer intent and business outcomes. [EXPLORE PAID MEDIA ](https://www.dacgroup.com/en-gb/services/paid-media/) ![](https://www.dacgroup.com/wp-content/uploads/2026/10/home-garden-win-local-consideration.jpg) ### Win local consideration - Strengthen visibility across search, Maps, reviews, local listings, GEO, and AI-powered search. - Keep branch details, opening hours, services, product information, and reputation signals accurate at scale. - Use TransparenSEE, DAC’s local intelligence tool, to manage local presence and track discovery trends by location. [EXPLORE LOCAL SEARCH ](https://www.dacgroup.com/en-gb/services/location-optimization/) ![](https://www.dacgroup.com/wp-content/uploads/2026/10/home-garden-build-customer-confidence-1.jpg) ### Build customer confidence - Segment audiences by project type, stage, product interest, and customer value. - Personalise media with relevant advice, proof points, and local services at each stage. - Use Athena, DAC’s local AI agent, to turn customer feedback into local insights that strengthen customer experience and trust. [EXPLORE STRATEGY ](https://www.dacgroup.com/en-gb/services/strategy/) ![](https://www.dacgroup.com/wp-content/uploads/2026/10/home-garden-measure-the-full-journey-1.jpg) ### Measure the full journey - Connect signals across media, search, local, CRM, e-commerce, store visits, and business data. - Measure outcomes such as project enquiries, design appointments, branch visits, orders, and revenue. - Build bespoke measurement around each brand’s goals, sales cycle, available data, and market context. [EXPLORE ANALYTICS ](https://proove.dacgroup.com/en-gb/) ## Built to serve growth Enterprise strategy and local intelligence, recognised by the industry and proven to drive growth. ![](https://www.dacgroup.com/wp-content/uploads/2026/09/Award-Global-Business-tech2x.png) Digital agency of the year ![](https://www.dacgroup.com/wp-content/uploads/2026/09/Award-Global-Search-Awards2x.png) Best local campaign ![](https://www.dacgroup.com/wp-content/uploads/2026/09/dmbpa-page-1-1024x576.jpg) Most innovative independent agency ## THE HOME AND GARDEN LANDSCAPE TODAY From initial ideas to finished spaces This is a project-led market, with decisions shaped by use, fit, style, materials, budget, and confidence in the result. Homeowners, DIY customers, trade professionals, and design-led buyers need different support. Brands win by making complex choices feel clear and showing how products, expertise, and local services come together. ### THE CHALLENGE AND THE OPPORTUNITY Turning project complexity into growth ![](https://www.dacgroup.com/wp-content/uploads/2026/03/Vector-1.svg)### Make inspiration useful Show how products work together in real projects. We connect inspiring creative to practical guidance that helps people imagine what they can achieve. ![](https://www.dacgroup.com/wp-content/uploads/2026/03/Vector-2.svg)### Make expertise easy to find From product fit to installation, clear answers reduce uncertainty. We help brands place helpful guidance, technical details, and specialist support where project decisions happen. ![](https://www.dacgroup.com/wp-content/uploads/2026/03/Vector-3.svg)### Reach the right project buyer Homeowners, DIYers, and trade professionals have different goals, time pressures, and buying needs. We use audience and intent signals to make campaigns more relevant. ![](https://www.dacgroup.com/wp-content/uploads/2026/03/np_stock-chart_5401176_000000-1.svg)### Measure progress beyond clicks Projects can span channels, visits, and longer decision cycles. We build measurement around the business outcomes each brand can observe, from design appointments to sales. ![](https://www.dacgroup.com/wp-content/uploads/2026/03/Group-4.svg)### Turn local presence into service Accurate branch details, availability, design help, collection, delivery, and fitting can move a decision forward. DAC connects local discovery to the services each location offers. Every great space starts with a spark. Be the brand that helps it grow. ![](https://www.dacgroup.com/wp-content/uploads/2026/10/home-garden-Find-new-ground-for-home-and-garden-growth-.png) ![](https://www.dacgroup.com/wp-content/uploads/2026/10/home-garden-Find-new-ground-for-home-and-garden-growth-.png) ## Find new ground for home and garden growth Get a free DAC Snapshot to see where people can discover your brand and where the project journey could be clearer. We review public-facing signals, including: - Visibility across search, Maps, reviews, and AI-powered discovery. - Branch details, local reputation, and competitive presence surfaced with TransparenSEE. - Public journey gaps across inspiration, product and service information, local availability, and next steps. [REQUEST YOUR FREE SNAPSHOT ](https://www.dacgroup.com/en-gb/abm-contact-page/) [![From search to showroom: Turning home and garden discovery into projects](https://www.dacgroup.com/wp-content/uploads/2026/10/home-garden-blog.png)](http://TBD) [From search to showroom: Turning home and garden discovery into projects](http://TBD) TBD ## Need to renovate your approach to marketing? [LET’S TALK ](https://www.dacgroup.com/en-gb/contact/)