Enterprise-to-Local Digital Marketing Playbook

Coffee shop worker smiling at his shop door.

How are successful brands connecting with customers on a range of different media from enterprise to local?

To a consumer, quickly finding accurate information about a local store or completing a purchase journey in a store, even if they began it online, is the new expectation. They also expect that whether their experience happens in-store or online, it will be personalised.

This white paper explores why Enterprise-to-Local is the new foundational marketing strategy that will allow marketers to deliver better, more valuable experiences for their customers regardless of how, when, or where those marketing experiences take place.

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