Customer Journey Masterclass – London MTEX 2018
March 21 & 22, 11 AM, Every (Customer) Journey Begins With a Single Step
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Understanding your customer is the first and most important step on the road to creating a customer centric marketing strategy. Getting closer to your customer and understanding the KPI’s relevant to them allows you to identify strategic priorities specific to each segment, such as increasing the value or frequency of sales, and is the foundational building block of personalisation.
In this masterclass we will show you how to leverage your existing data (be that held in one source or many), to develop key insights about your customer audiences, and the best part? We will help you build a business case to champion customer centric marketing to anyone that will listen!
Companies who haven’t looked back