Understanding Cross Device Attribution Masterclass

Giving Credit Where It’s Due: Understanding Attribution

Understanding Cross Device Attribution Masterclass – London MTEX 2018

March 21 & 22, 4 PM,  Giving Credit Where It’s Due: Understanding Attribution

Sign Up Here to book your Masterclass 

First cookies were on borrowed time because of cross-device behaviour. Now identity-tracking is on borrowed time because of GDPR. Are we destined to make major decisions based on fragments of data or is there a framework that can help guide us through? And how much can we trust machine-learning to do our attribution for us?

In this masterclass we will talk you through the threats and opportunities in attribution and discuss a framework for effectively tracking your national brand through to your local consumer.

  

Companies who haven’t looked back

 

 

 
 
 

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