Understanding Cross Device Attribution Masterclass – London MTEX 2018
March 21 & 22, 4 PM, Giving Credit Where It’s Due: Understanding Attribution
Sign Up Here to book your Masterclass
First cookies were on borrowed time because of cross-device behaviour. Now identity-tracking is on borrowed time because of GDPR. Are we destined to make major decisions based on fragments of data or is there a framework that can help guide us through? And how much can we trust machine-learning to do our attribution for us?
In this masterclass we will talk you through the threats and opportunities in attribution and discuss a framework for effectively tracking your national brand through to your local consumer.
Companies who haven’t looked back