The Key Word

Facebook relaunches failed Events app as Facebook Local

As we near the end of 2017, localised content continues to be paramount for the world’s search and...

Twitter launches Promote Mode for SMEs…here’s what you need to know

Twitter has unveiled a new, self-serve advertising subscription for small businesses, which it is ca...

Why there is a difference in the number of comments shown on Facebook ads manager and the ad itself

Recently, I ran a Facebook ad campaign for a client and upon reviewing the performance, noticed that...

Twitter celebrates 10 years of the #hashtag

It’s been 10 years since the hashtag first appeared on Twitter, created by Chris Messina, a develo...

How Facebook is wooing local news publishers with the Journalism Project

Google and Facebook’s ad ‘duoply’ is said to be sucking up 98% of every new ad dollar spent on...

The Experience Economy & How It Affects Your Online Presence

Since the recession, there has been a change in how consumers view what is worth their money. We now...

Snapchat’s Snap Map…what local businesses need to know.

Snapchat has entered the world of mapping, and despite widespread concern around the associated safe...

Facebook’s crackdown on over-sharers…here’s what businesses need to know

In a move that’s very reminiscent of Google five or so years ago, Facebook has in the past few day...
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