The Key Word

Ebay launches visual search for its customers

There has been much talk this year of voice search, yet not so much attention has been given to visu...

Bid Optimisation: The Future is here and it’s in Machine Learning

A proficient bid optimisation strategy is key to the success of any Paid Media Campaign.The bids you...

The Complete Guide to Dynamic Search Ads

In case you’re wondering, Dynamic Search Ads allows you to dynamically create and show ads for pag...

Analysing Google's advertising gaffe

The recent press about how Google protects its advertisers sheds light on an important area of conce...

Optimising PPC for Voice Search: A Thought Experiment

Is 2017 the year of voice search? I would argue that dates are as relevant as they were for the 'yea...

Could Amazon be a match for Google as it edges its way into paid search?

Amazon is planning to give Google a run for its money, as it barges its way into the world of paid s...

My first step into the world of online advertising

It’s been nearly six months since I started working in paid media and I am only starting to fully ...

Awesome Digital Marketing Predictions for 2017

It’s been a wild year for digital marketing, to put it mildly: expanded text ads roll out, Penguin...
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