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Ebay launches visual search for its customers
Thursday, November 2, 2017
There has been much talk this year of voice search, yet not so much attention has been given to visu...
Bid Optimisation: The Future is here and it’s in Machine Learning
Wednesday, July 12, 2017
A proficient bid optimisation strategy is key to the success of any Paid Media Campaign.The bids you...
The Complete Guide to Dynamic Search Ads
Wednesday, March 29, 2017
In case you’re wondering, Dynamic Search Ads allows you to dynamically create and show ads for pag...
Analysing Google's advertising gaffe
Wednesday, March 22, 2017
The recent press about how Google protects its advertisers sheds light on an important area of conce...
Optimising PPC for Voice Search: A Thought Experiment
Tuesday, February 21, 2017
Is 2017 the year of voice search? I would argue that dates are as relevant as they were for the 'yea...
Could Amazon be a match for Google as it edges its way into paid search?
Friday, February 17, 2017
Amazon is planning to give Google a run for its money, as it barges its way into the world of paid s...
My first step into the world of online advertising
Tuesday, February 14, 2017
It’s been nearly six months since I started working in paid media and I am only starting to fully ...
Awesome Digital Marketing Predictions for 2017
Thursday, December 22, 2016
It’s been a wild year for digital marketing, to put it mildly: expanded text ads roll out, Penguin...
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