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Facebook relaunches failed Events app as Facebook Local
Tuesday, December 5, 2017
As we near the end of 2017, localised content continues to be paramount for the world’s search and...
Twitter launches Promote Mode for SMEs…here’s what you need to know
Tuesday, November 21, 2017
Twitter has unveiled a new, self-serve advertising subscription for small businesses, which it is ca...
Why there is a difference in the number of comments shown on Facebook ads manager and the ad itself
Sunday, September 3, 2017
Recently, I ran a Facebook ad campaign for a client and upon reviewing the performance, noticed that...
Twitter celebrates 10 years of the #hashtag
Wednesday, August 30, 2017
It’s been 10 years since the hashtag first appeared on Twitter, created by Chris Messina, a develo...
How Facebook is wooing local news publishers with the Journalism Project
Wednesday, August 16, 2017
Google and Facebook’s ad ‘duoply’ is said to be sucking up 98% of every new ad dollar spent on...
The Experience Economy & How It Affects Your Online Presence
Tuesday, July 25, 2017
Since the recession, there has been a change in how consumers view what is worth their money. We now...
Snapchat’s Snap Map…what local businesses need to know.
Thursday, July 20, 2017
Snapchat has entered the world of mapping, and despite widespread concern around the associated safe...
Facebook’s crackdown on over-sharers…here’s what businesses need to know
Monday, July 17, 2017
In a move that’s very reminiscent of Google five or so years ago, Facebook has in the past few day...
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