The Key Word

What local advertisers need to know about addressable TV advertising

ITV recently said that it plans to launch addressable TV within the next 12 months, enabling smalle...

Technical SEO: Quick Fixes for Image Optimisation

Both end users of a site and search engines prefer a site that loads quickly. In a recent survey, Ki...

What are AMP Pages, and why does your site need them ?

With the rise in mobile search in the past few years, the problem of slow loading pages on mobile de...

Agency secrets, and why the need for media transparency has never been greater

There has been a lot written about the subject of media transparency, but what is certain is that we...

What is programmatic advertising, and why does it matter?

In the beginning, there was display advertising. Then came real-time bidding (RTB), and more recentl...

Instagram Advertising Platform Adapts Model

Over the past couple of months Instagram has been discussing and toying with revamping its advertisi...

Gmail Sponsored Promotions (GSP)

Gmail Sponsored Promotions (GSP) is a new Google ad format designed specifically for the 425 million...
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