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Marketing & Advertising
What local advertisers need to know about addressable TV advertising
Monday, July 3, 2017
ITV recently said that it plans to launch addressable TV within the next 12 months, enabling smalle...
Technical SEO: Quick Fixes for Image Optimisation
Tuesday, February 28, 2017
Both end users of a site and search engines prefer a site that loads quickly. In a recent survey, Ki...
What are AMP Pages, and why does your site need them ?
Tuesday, February 7, 2017
With the rise in mobile search in the past few years, the problem of slow loading pages on mobile de...
Agency secrets, and why the need for media transparency has never been greater
Friday, October 7, 2016
There has been a lot written about the subject of media transparency, but what is certain is that we...
What is programmatic advertising, and why does it matter?
Monday, September 7, 2015
In the beginning, there was display advertising. Then came real-time bidding (RTB), and more recentl...
Instagram Advertising Platform Adapts Model
Thursday, June 25, 2015
Over the past couple of months Instagram has been discussing and toying with revamping its advertisi...
Gmail Sponsored Promotions (GSP)
Thursday, February 27, 2014
Gmail Sponsored Promotions (GSP) is a new Google ad format designed specifically for the 425 million...
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