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Solving the customer journey puzzle: Understanding Google Analytics’ new features
Tuesday, February 20, 2018
Nowadays, more and more brands are embracing data-driven decision-making to put the customer at the ...
Google allow paid ads in Google My Business listings
Wednesday, November 15, 2017
The worst kept secret is that Google are looking to monetise the local channel.By linking Google My ...
Google’s Home Services ads program rebrands and expands in the US
Tuesday, November 14, 2017
It might not have reached the UK yet, but the recent news that Google’s Home Services ad program i...
Google daily budgets can now spend 2X the limit
Thursday, October 19, 2017
There’s been a recent change to the functionality of Google AdWords daily budgets that will affect...
Price Comparison Rivals on Google Shopping: The perfect solution for Google? But what does it mean for the rest of us?
Monday, October 9, 2017
What’s happened to Product Listing Ads (PLAs)?In June 2017, The European Commission slapped a reco...
Google Responds to Facebook’s Business Messenger
Tuesday, July 25, 2017
Google have launched chat functionality via their local listing (this is limited to the US, for now)...
How Google is changing the way we book hotel rooms & the impact this will have on website traffic
Monday, July 24, 2017
There is no doubt that Google set its eyes on the travel industry some time ago. Many travel product...
What is Data-Driven Attribution and Why Should You Care?
Monday, July 10, 2017
“We’ve solved attribution using machine learning - all you need to do is click a button and us...
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