The Key Word

Trends in native advertising that you need to be aware of

With today’s consumers being attracted by authenticity and increasingly resistant to traditional a...

IF Statements: The Simple & Penalty Free Way To Increase Your Ad Relevance

Google IF Functions: What are They?This recently rolled out Ad Customizer allows highly relevant cre...

My first step into the world of online advertising

It’s been nearly six months since I started working in paid media and I am only starting to fully ...

‘Visual Sitelinks’ – The Return of The Image Extension?

Google have unveiled a ‘new’ mobile beta product dubbed ‘Visual Sitelinks’.For those of you ...

Agency secrets, and why the need for media transparency has never been greater

There has been a lot written about the subject of media transparency, but what is certain is that we...
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