The Key Word

Why there is a difference in the number of comments shown on Facebook ads manager and the ad itself

Recently, I ran a Facebook ad campaign for a client and upon reviewing the performance, noticed that...

Trends in native advertising that you need to be aware of

With today’s consumers being attracted by authenticity and increasingly resistant to traditional a...

IF Statements: The Simple & Penalty Free Way To Increase Your Ad Relevance

Google IF Functions: What are They?This recently rolled out Ad Customizer allows highly relevant cre...

My first step into the world of online advertising

It’s been nearly six months since I started working in paid media and I am only starting to fully ...

‘Visual Sitelinks’ – The Return of The Image Extension?

Google have unveiled a ‘new’ mobile beta product dubbed ‘Visual Sitelinks’.For those of you ...

Agency secrets, and why the need for media transparency has never been greater

There has been a lot written about the subject of media transparency, but what is certain is that we...
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