The Key Word

What businesses need to know about WhatsApp Business

Yesterday, popular messaging service WhatsApp announced the launch of WhatsApp Business, which it ...

With digital ‘trust fatigue’ rising, is direct mail falling back in favour with consumers?

I recently received a letter from my local department store containing no less than six free hot dri...

Talk data to me: understanding the customer journey in a mobile-first world

Today I am presenting at the TFM conference to discuss how the use of data can transform your custom...

Google Responds to Facebook’s Business Messenger

Google have launched chat functionality via their local listing (this is limited to the US, for now)...

Are brands actually listening to customer reviews?

The world of customer reviews is changing.There was a time where a customer had to go into a store t...

Bing rolls out bots for local businesses

Setting its sights on the restaurant sector first, Microsoft Bing has begun integrating chatbots int...

Two-thirds of consumers don’t trust brands to keep their personal data safe

A new Gigya poll of 4,002 adults, spanning the UK and the US equally, has found that 68% of consum...

Latest trends in ‘local’ email personalisation

I’d better keep this brief...as our attention spans are shrinking (down to less than eight seconds...
Copyright © 2018. Privacy Policy