The Key Word

A Look at Creative Marketing for Valentine’s Day

Whatever your personal view on Valentine’s Day may be – a special day for you to spend time with...

IKEA goes a wee bit kooky with its ad campaign targeting new mums

Opinion is likely to be very divided over IKEA’s new magazine promotion, which offers discounted c...

Ebay launches visual search for its customers

There has been much talk this year of voice search, yet not so much attention has been given to visu...

How did Dove manage to make the same racist mistake…again?

Getting called out for creating a racist ad once, is unacceptable and embarrassing. But being accuse...

With digital ‘trust fatigue’ rising, is direct mail falling back in favour with consumers?

I recently received a letter from my local department store containing no less than six free hot dri...

Is gender-neutral branding the future?

The gender-neutral branding debate resurged this summer when shoe manufacturer Clarks received a bar...

Why we need to talk about transparency in influencer marketing…

The influencer marketing space has boomed over the past few years with brands of all shapes and size...

Why there is a difference in the number of comments shown on Facebook ads manager and the ad itself

Recently, I ran a Facebook ad campaign for a client and upon reviewing the performance, noticed that...
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