The Key Word

Creative Case Study: In Search of Britain’s Classiest Pet

We took on Clas Ohlson, the third-largest Swedish retailer after Ikea and H&M, as a new digital ...

Online news consumption: the biggest trends to get to grips with in 2017

Reports of ‘fake news’ and the millennial and Gen Z population becoming increasingly sceptical o...

Digital advertising in the age of the millennial

The average attention span of a human being is now just eight seconds, a second less than the attent...

Content and the ‘Creator Economy’: what does it mean for businesses?

The average click through rate on a digital ad is 0.17%; less than two clicks per 1,000 impressions....

Have advertisers been underestimating the prevalence of TV?

In the age of Netflix and Amazon, YouTube and video on-demand (VOD), you’d be forgiven for thinkin...

How will online content evolve over the next few years?

Last year saw the rise of ‘bait headlines’. Our social feeds were flooded with them, taunting us...

Honest Headlines, Superlative Snippets and Titillating Titles: What can we Learn from Upworthy and Clickbait?

Copyblogger claims that 80% of people read the headline of a post but only 20% will read the rest. ...

The Mammoth Content Marketing Guide: Easy Ways to Promote Your Online Content

No one who has been involved in internet marketing over the past few years can have missed the indu...
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