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Creative Case Study: In Search of Britain’s Classiest Pet
Thursday, July 20, 2017
We took on Clas Ohlson, the third-largest Swedish retailer after Ikea and H&M, as a new digital ...
Online news consumption: the biggest trends to get to grips with in 2017
Wednesday, April 5, 2017
Reports of ‘fake news’ and the millennial and Gen Z population becoming increasingly sceptical o...
Digital advertising in the age of the millennial
Thursday, February 23, 2017
The average attention span of a human being is now just eight seconds, a second less than the attent...
Content and the ‘Creator Economy’: what does it mean for businesses?
Monday, February 6, 2017
The average click through rate on a digital ad is 0.17%; less than two clicks per 1,000 impressions....
Have advertisers been underestimating the prevalence of TV?
Tuesday, November 8, 2016
In the age of Netflix and Amazon, YouTube and video on-demand (VOD), you’d be forgiven for thinkin...
How will online content evolve over the next few years?
Friday, March 4, 2016
Last year saw the rise of ‘bait headlines’. Our social feeds were flooded with them, taunting us...
Honest Headlines, Superlative Snippets and Titillating Titles: What can we Learn from Upworthy and Clickbait?
Friday, March 28, 2014
Copyblogger claims that 80% of people read the headline of a post but only 20% will read the rest. ...
The Mammoth Content Marketing Guide: Easy Ways to Promote Your Online Content
Thursday, June 20, 2013
No one who has been involved in internet marketing over the past few years can have missed the indu...
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