The Key Word

Adidas gets ‘down with the kids’ and takes on dark social

‘Dark social’ could change the face of influencer marketing, if Adidas’ forthcoming campaign p...

On your marks, get set, go! The race for instant video heats up.

The competition for instant video is becoming a fierce one. Facebook upped its stakes in the mobile ...

The Advertiser’s Guide to Instagram Ads

Instagram ads are the new frontier, and marketers are the pioneers. Whether you are familiar with F...

Are you ready for emoji-based advertising?

If you’re down with the kids, you’ll know that Twitter has been a fan of emojis for quite some t...

Pinterest chooses the UK for its first TV ad campaign

viaIn the news this week is the announcement that picture-sharing platform Pinterest has selected th...

Facebook’s Bots for Messenger will help businesses “communicate directly” with customers

ViaAt its F8 developer conference last week, Facebook announced the launch of Bots for Messenger, de...

Why teens are moving away from ‘broadcast’ social media

In the world that is social media, things are changing fast. Not just in terms of the newly emerging...

8 Brilliant Uses for Facebook Live

Facebook Live is the latest livestreaming service that is being rolled out all Facebook users. The 1...
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