The Key Word

Solving the customer journey puzzle: Understanding Google Analytics’ new features

Nowadays, more and more brands are embracing data-driven decision-making to put the customer at the ...

Google allow paid ads in Google My Business listings

The worst kept secret is that Google are looking to monetise the local channel.By linking Google My ...

Google’s Home Services ads program rebrands and expands in the US

It might not have reached the UK yet, but the recent news that Google’s Home Services ad program i...

Google daily budgets can now spend 2X the limit

There’s been a recent change to the functionality of Google AdWords daily budgets that will affect...

Price Comparison Rivals on Google Shopping: The perfect solution for Google? But what does it mean for the rest of us?

What’s happened to Product Listing Ads (PLAs)?In June 2017, The European Commission slapped a reco...

Google Responds to Facebook’s Business Messenger

Google have launched chat functionality via their local listing (this is limited to the US, for now)...

How Google is changing the way we book hotel rooms & the impact this will have on website traffic

There is no doubt that Google set its eyes on the travel industry some time ago. Many travel product...

What is Data-Driven Attribution and Why Should You Care?

“We’ve solved attribution using machine learning - all you need to do is click a button and us...
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