Careers Brought to you by courage, curiosity and caffeine. Mostly caffeine.

Paid Media Manager Edinburgh, SCT

The Paid Media Manager is responsible for developing, executing and managing paid media campaigns for DAC UK, demonstrating high levels of innovation and producing award-winning work. This individual will integrate with all agency departments and specifically, work very closely with our client service team to achieve excellent customer satisfaction and deliver superior performance.

  • Carry out daily oversight and analysis of paid media campaigns for a variety of clients across multiple search engines and social platforms
  • Provide recommendations and execute strategies for campaign structuring, targeting, and other facets of paid search in accordance with client goals
  • Setup and manage paid search and social campaigns
  • Maintain and monitor keyword bids, budget caps, impression share, quality score and other key account metrics
  • Analyse automated budget pacing and refine campaigns appropriately
  • Implement automated bid strategies and monitor effectiveness
  • Deliver on weekly and monthly targets based on client KPIs
  • Generate weekly and monthly client insight and commentary
  • Keep up with search engine and PPC industry trends and developments
  • Providing paid media campaign input, feedback, insight and future recommendations
  • Manage the client test plan
  • Ensure campaigns are delivered with maximum performance, accuracy, efficiency, and meet agreed objectives.
  • Execute of optimisation process
  • Liaise with Google and other relevant publishers
  • Test new advertising features
  • 2+ years of experience in paid media management
  • A degree in mathematics and/or statistics, is preferred
  • Experience using JavaScript and MySQL programming languages as well as Google scripts
  • A high level of numeracy with strong attention to detail
  • Proficiency in MS Excel – pivot tables, VLOOKUP, IF statements
  • Strong communicator, comfortable presenting plans/ideas to external clients and internal stakeholders
  • Excellent organisational, project management, problem solving skills
  • Demonstrable understanding of consumer behaviour and marketing trends
  • Good understanding of CRO & UX concepts/frameworks
  • Experience of using DoubleClick Search and Adobe Analytics
  • Google Data Studio, QLIK or Tableau exposure
  • Proficiency using online user interfaces, notably Google Analytics and Google Adwords Editor
  • Self-motivated and able to work under own initiative
  • Embodies DAC Group’s core values: enthusiasm, execution, curiosity and courage
Share on FacebookShare on Google+Tweet about this on TwitterPin on PinterestShare on LinkedInEmail this to someone

Send us your CV

We're always looking for amazing people to join our team. Submit your application now or send us your CV and we’ll let you know if a position opens up.

No agency submissions accepted.

* Required fields

Fields marked with an * are required

Acceptable formats: .PDF, .docx, .doc (up to 2MB)

« Back to Careers
Copyright © 2018. Privacy Policy