Tag Archives: Yelp

July 2021 Local Search Roundup

Job posting schema, Google Posts for hotels, new restaurant review details, and the ability to… remove phone numbers from business listings?! Local search served up a little bit of everything this July. Here are all the updates you need to know about. June/July core algorithm update: Part two Google released the second half of its […]

February 2021 Local Search Roundup

Desktop messaging, review snippet stars, restaurant search filters… February’s local search updates may not have reinvented the wheel, but they have improved quality of life for business owners, marketers, and anybody seeking to drive local growth. Let’s get straight to it. Google adds black-owned business label and scroll-to-text on product results With the relevant timing […]

September 2020 Local Search Roundup

September was a mixed bag in local search. While Google’s COVID-related updates continued as expected, the search giant’s primary competitors—Apple and Bing—both adjusted their review integrations in a way that hurt a different big player in the review market. Unsurprisingly, the pandemic is prompting consumers to reconsider how they judge and choose businesses, so changes […]

February 2020 LPM Roundup

February was a tumultuous month for Google. Multiple updates, minor tweaks, and even a couple of glaring errors saw much change in the local search ecosystem this month— especially in Europe. Here’s everything you need to know. Google links to third-party rivals on European SERPs In a move that can only be detrimental to Google, […]

Online Reviews – The Good, the Bad and the Fakes

When given choices about where to spend money, consumers want the best. Internet Yellow Pages sites, Google Places listings and social networks offer consumers convenient channels for unbiased ratings and reviews from other customers. Good reviews can do wonders for your business, but just one negative review could create enough doubt in a consumer’s mind that […]

How Not to Respond to Negative Reviews

An Ottawa restaurant owner was convicted of criminal libel this week after she harassed a customer who had posted a negative review of her restaurant. Instead of ignoring — or, better yet, responding nicely — to the less-than-favourable online reviews, the owner unleashed her anger at the customer by setting up a fake dating profile […]