Tag Archives: ux

Rethink your tactics to turn virtual traffic into physical traffic

As businesses continue to navigate regional re-openings, lockdowns, and capacity limits, they are understandably focusing on adapting their physical stores to offer the best customer experience possible. The very same customers are planning their trips in greater detail—either to limit their risks or simply avoid wasting their time—which means it’s never been more important for […]

2021 predictions: 5 imminent trends in UX, UI, and design

Like every digital discipline, design is being steadily reshaped by the “new normal”. Although users may yearn for the beforetimes—familiar click paths, comforting colors—the pandemic has changed the way they interact online, and accelerated a number of long-expected UX/UI advancements. Ready to get to grips with VUI, AR, microinteractions, and more? Then you’ve come to […]

3 chatbot myths you can stop believing

Chatbots are disrupting the digital experience, fundamentally changing the way businesses interact with their audiences online. Although originally pioneered for use on ecommerce platforms, this digital technology is fast becoming a popular customer-engagement tool in a wide variety of industries—especially as the pandemic drives consumers online. As their use becomes commonplace, it’s time to dispel […]

Keeping your customers in the loop: Website updates done right

Across the world, COVID-19 is quickly changing how countries and individuals function. Stress is at an all-time high, and it can be challenging for people to navigate through their now-different lives. During these times, businesses have to ensure that their crisis messaging is both clear and easy to follow. Just think about how frustrating it […]

5 rules to design the best online checkout experience

People all over the world are turning to ecommerce to reduce their potential exposure to COVID-19. But did you know that high cart abandonment rates are actually the norm rather than an exception? In 2018, 75% of online shopping orders were abandoned. So, for every person that completes a purchase on your site, another three […]

Why Even Great Marketers Still Don’t Fully “Get” Digital (and How a Better Understanding Can Drive Greater Results!)

Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will What I Want” campaign to Let’s Go Hollywood themed ads — many marketing professionals don’t truly understand the digital world, don’t believe in its reach, and, critically, don’t understand how to craft targeted digital marketing campaigns that drive business […]

Fee Fie Foe Thumb: 5 Tips for Mobile Web Design

With the introduction of the “phablet” and ever-growing physical size of smartphones, the mobile growth trend no longer only applies to the increase in device usage.  Browsing on less than 4” screens is on the decline with the majority of consumers taking on the 5” or larger sized smartphone. These gigantic phones have replaced desktops […]

Five Ways Your Landing Pages May Be Missing the Mark

Whether it’s on a mobile, desktop or tablet device, landing page experiences can make or break your campaign. Staying abreast of best practices, understanding how your audience uses your pages and testing all the time will ensure you maintain the highest conversion rates from your pages. Humans have high expectations of brands – let’s not […]