Tag Archives: user-generated content

User-generated content: The good, the bad, and the ugly

If you manage your business’s local presence online, you know that content uploaded by users, or user-generated content (UGC), can cause headaches. Our clients often ask us about fundamental issues like users suggesting inaccurate edits, uploading photos that do not always portray the business well, and answering other users’ questions before the business itself has […]

10 Benefits of User-Generated Content (with Bob Dylan)

It was early 1964. The world was becoming more uncertain by the minute. One man was determined to find meaning…with his trusty harmonica. Bob Dylan’s “The Times They Are a-Changin’” became an instant classic and listeners instantly began analysing its meaning. What was he referring to – civil rights, campus unrest, growing tension between East and […]