Tag Archives: target

Behind the Headlines: The accelerated rise of ecommerce

| August 20, 2020

The headline has been months in the making, and we always knew what it would say: the COVID-19 pandemic has driven unprecedented growth in ecommerce as shoppers stay away from physical stores. But has this rising tide lifted all boats? Did Q2 2020 favor one industry more than any other? Have major retailers doubled down, […]

Know Thy Audience: How to Segment and Target for Business Results

| September 5, 2017

For advertisers looking to use their ad budget as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how do we do that? Determining a solid strategy and the best tactics come down to really knowing your audience and defining […]