Tag Archives: Strategy

5 marketing trends CMOs need to watch now

Having spent literally decades anticipating and implementing new marketing strategies based on industry trends and developments, we know all too well that the CMO role is continually evolving. It’s also a challenge to stay ahead of the curve when you already have a multitude of responsibilities, but don’t worry—we’re here to run through the top […]

Boost your email open rates with these subject line tips

Did you know that the total number of business and consumer emails sent and received per day will exceed 293 billion in 2019, and is forecast to grow to over 347 billion by the end of 2023? Chances are, a lot of those emails are never even opened. Whether it’s a newsletter, announcement, offer, or […]

3 Digital Media Trends You Need to Know in 2019

In 2018, businesses and brands were again faced with rapidly changing consumer trends in digital display media—and were repeatedly challenged to adjust their tools and technology just as fast. From chatbots to voice search, this past year we saw a pattern in the way consumers interact with businesses. We also saw a pattern in the […]

3 Content Strategy Trends to Prioritise in 2019

It seems like just yesterday that we were making our content strategy predictions for 2018. Last year, we looked at the rise of voice search, local content strategies, and increased content promotion as the trends set to dominate the industry. Those trends have become the new normal for content strategists, and we’re gazing into our […]

Digital Media Strategies for Improving Customer Mix

As a long-time digital marketer, I’ve seen many trends in the ways brands buy digital media. Early on, brands leveraged digital as an extension of their offline buys, aiming to increase reach and frequency, with audience inputs limited to generalities like age, gender and household income. With the rise of programmatic, many brands used technology […]

Five Things You Need To Know About Connecting the Pillars of Digital Marketing

It’s not news that the technology evolution has shifted the way consumers and retailers communicate. While the purchase decision pyramid remains relevant, today’s consumers’ digital hyper-connectedness is increasing the transparency of the process.  As a result, we as marketers, developers, content curators and business leaders need to up our game. The art of persuasion is […]