Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local strategies are continuing to expand beyond just creating store pages and managing citations across the web, we’re looking at five steps you can take […]
Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a challenging task that requires analysis and a sound strategy. Fortunately, there are several tools to help us better understand our audiences and provide users with relevant […]
There have been a couple of incredible stories on Reddit recently which go to show of the power of social media. I thought I would pick out two of the best, explaining why I thought they were particularly brilliant.
The internet exploded this week, especially in Canada, as Monday night saw a perfect storm of digital offerings that had something for everyone: The 2015 federal election, the Blue Jays triumphant (and crucial) win against Kansas City, and the release of the final Star Wars: The Force Awakens trailer during a much-publicized NFL game. 2015 […]
It was somewhere between the Dungeons & Dragons analogies, the Mike Myers Shrek impressions, and the musical question period that I realised it: This was no typical social media conference. Social Media Strategies Summit, held last week in San Francisco, brought together a couple hundred industry professionals from some of the top brands, agencies and media, and […]
Recently, directory publisher AT&T reached a deal to sell a majority stake of their Yellow Pages division to Cerberus Capital Management, a deal that values the business at about $1.42 billion in equity. They are one of many directory publishers who have had to re-organise their businesses in recent years. For decades, directory publishers have […]