Tag Archives: SMX

How to create Gmail Ads to win low-CPA conversions

After weeks of prep, months of waiting, and what felt like a countless number of PowerPoint edits, I spoke at SMX London yesterday about how to successfully implement Gmail Ads. Speaking alongside the best minds in marketing, I was honoured to get to share what I’ve discovered with my friends and colleagues at the conference. […]

SMX Social Media Marketing Part Two: Going beyond 140 characters

This is part two of a two part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. With 340 million thoughts shared daily, 140 million + active users and a total of 163 billion tweets sent since its launch in 2006, Twitter is one social […]

Has Penguin Finally Killed Link Building?

Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimisation penalty), the Search Engine Optimisation industry has been trying to figure out exactly what it means. Penguin officially rolled out late last month, and there have been a whole passel of accounts of sites getting hit pretty hard. In the official post […]