When we last dived into the burgeoning promise of Google’s BERT AI, it was affecting only 10% of all English language searches. But Google always had ambitious plans for BERT’s expansion; plans that saw it roll out BERT across 70 languages in December 2019. So, here we are just over a year since BERT got […]
Google has announced that its latest and greatest search innovation—passage-based indexing—will affect an estimated 7% of search queries across all languages when fully rolled out across the world. It’s exciting news, for sure, but… what exactly is passage indexing? The search giant explains: Very specific searches can be the hardest to get right, since sometimes […]
There are huge changes in online search as COVID-19 continues to alter the daily habits of people all over the world. Stay-at-home guidelines and non-essential business closures have drastically changed the landscape of both local search and commerce in general. In times like these, there are obvious industry booms and busts. The healthcare industry (unfortunately) […]
Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think about search. We assume there was birthday cake, too. The key changes are focused on personalising the search journey and enhancing visual search using AI […]
One of the biggest pitfalls of adhering to so-called “SEO best practices” is that human beings are creatures of habit. As such, we cling to ideas that have been relevant to us based on personal experience, sometimes in the face of all logic (just look at all of the websites still using the keyword meta […]