Tag Archives: seo

eTail Nordic: The Future of Voice Search

The DAC team have returned from their Copenhagen trip, feeding back that it was a fantastic event. A word from our VP Client Strategy, Nasser Sahlool: Thank you to everyone that made it out to Copenhagen for the eTail™ Nordic conference, and to those that connected with the DAC team of Koen Smeets, Tim Maicher […]

Voice Search and the future of SEO

The rise in smartphones and digital/home assistants (Google Home, Amazon Echo, etc.), and improvements to voice recognition via machine learning, natural language processing (NLP), and AI are a clear indication that the use of voice search will be increasing in the very near future. Like many other technologies before it, voice search is primed to […]

How to Master Local Search in a Mobile-First World

The digital landscape has changed. We now live in a mobile-first world. Mobile traffic will drive 75% of global Internet usage in 2017, and this will grow to 80% by 2018 (Zenith 2016). It’s not just videos and social media, either: 60% of all search queries now take place on mobile devices. But: mobile doesn’t […]

Google’s “Arty” Experiments with Keyword Rankings

Keyword rankings change all the time. It makes sense most of the time. Consistently producing engaging, relevant content? Your keyword rankings should exceed your competitors’. A competitor finally sorted out their categories? Their keyword rankings will probably rise, too. But what about when the fluctuations seem to occur out of nowhere? Following some original research, […]

Awesome Digital Marketing Predictions for 2017

It’s been a wild year for digital marketing, to put it mildly: expanded text ads roll out, Penguin becomes part of Google core algorithm, and Donald Trump singlehandedly leads a successful brand awareness campaign. Since we were on point with last year’s predictions, we decided to have a go at next year. This should give […]

How to Optimise Landing Pages [Infographic]

Want to know how to optimise landing pages? You’ve come to the right place! At Ambergreen, we focus on all aspects of digital marketing, from SEO and PPC to content and analytics. And if you want to boost your conversion rates, you’ve got to consider all of them when creating your landing pages. To get a head start […]

Content Silos: The Cycle of SEO Success

When people think of digital marketing, they probably think of SEO. Even people with only a general awareness of digital marketing have probably heard of SEO (even if they don’t know what all the letters mean). For those of us who live and breathe SEO, the search for the latest tactics is always on our […]

Keyword Research: The Building Blocks of Business

Too many keywords, not enough action. It’s such a shame seeing a company lost inside an Excel spreadsheet and not making the most of their keyword research. Keyword analysis, search demand analysis, SEO sorcery – call it what you want, but it’s the research piece that looks at all the potential keywords that could drive visitors […]

What the AdWords just happened to Google’s SERP?!

The internet has been a blaze over the past few days with the news that Google have remove  ads from the right-hand side (RHS) of their search results. While AdWords veterans are understandably concerned, we’ve always optimised our clients’ paid accounts around their broader marketing objectives, rather than blindly aiming for position one. While this […]

On the fence: The great content gate debate

Recently a client of ours told me that they were planning to ungate the whitepaper resources on their website. My content marketing mind freaked out! Surely valuable content is worth at least an email address? Isn’t everyone used to gated content by now? What was the point of the content if not to generate leads? […]