Tag Archives: search trends

3 Digital Media Trends You Need to Know in 2019

In 2018, businesses and brands were again faced with rapidly changing consumer trends in digital display media—and were repeatedly challenged to adjust their tools and technology just as fast. From chatbots to voice search, this past year we saw a pattern in the way consumers interact with businesses. We also saw a pattern in the […]

5 Huge Changes Coming to Local Search—and How to Get Ahead

The specifics of local search have changed mightily since we sat down to write last year’s LPM predictions. In November 2017, most marketers were taking a desktop-first approach and worrying about citations. They didn’t yet have a full sense of the importance of reviews—and they weren’t really paying much attention to voice search at all. […]

Want to Rank in Local Search? Shift Your Focus

The latter part of 2018 has been bustling for local SEO. Google released a Google My Business App, changed how service-area businesses function in maps and are now allowing users to follow Google My Business profiles as social becomes further ingrained into local search. To cap off a wild year in local search, the 2018 […]

Adobe Digital Experience Makers: 5 Key Takeaways

Adobe’s Vancouver edition of the Digital Experience Makers event was a roaring success with more than 180 digital leaders from over 50 unique brands—including Best Buy, Lululemon, MEC, and many more—coming together at the TELUS Garden Tower. Right from the start, there was a positive, collaborative energy throughout the Tower as a diverse mix of […]

SEO Wars: The Force Awakens

In case you missed it…where have you been? The biggest film release of all time has landed – Star Wars: The Force Awakens came to UK cinemas last week to a great fanfare and huge expectations. Hardened Star Wars fans are quietly hoping that The Force Awakens won’t be another Phantom Menace, J.J. Abrams fans […]