Tag Archives: search engines

SEO and SEM: Search The Whole Picture

Since beginning my career in search, the industry has chopped, changed and thrown me a number of curveballs that have challenged and forced me adapt. Through it all though my eagerness to learn both sides of the search spectrum has taught me the areas in which SEM (Search Engine Marketing) and SEO (Search Engine Optimisation) […]

Over 50% of Seniors Now Online

In previous years, companies with older demographics haven’t always aggressively pursued the online market, believing that their target customers are more likely to be using traditional media sources than online search tools. While seniors still use the Internet less often than other generations, this consumer segment is becoming more and more tech savvy by the year, […]