The internet has been a blaze over the past few days with the news that Google have remove ads from the right-hand side (RHS) of their search results. While AdWords veterans are understandably concerned, we’ve always optimised our clients’ paid accounts around their broader marketing objectives, rather than blindly aiming for position one. While this […]
We’ve all had those emails offering to put our site onto page 1 of Google using “SEO”. The problem with this is that they can give people a false understanding of what modern SEO practice actually is, what it can be used for, and what it should be used for. They can be particularly damaging […]
Preferring to identify myself as a ‘creative’ and swan around digital marketing offices drinking herbal tea and looking tortured, I’ve sometimes been guilty of glazing over when it comes to search volume research. Recently though, I’ve had a change of heart. Consider me a convert to data-driven content. Edinburgh vs. Glasgow Having a background in […]
This Week In Organic is a new online Google hangout show, produced by David Bain (he works as Head of Growth at Analytics SEO). The show looks at the latest trends and discussion points in the past week in the world of organic search. Last week’s guests were our own founding director at Ambergreen, Grant […]
Have you noticed the fingertip speed and agility of a teenager texting or swiping through apps? The dexterity is mesmerising, like watching a spider spin a web. This is but one example (fashioning wheels and building fires are others) of how instinctively we use technology, and in this digital information age, there is so much […]
Browsers were once the battlefields where advertising revenue wars were won and lost. Now, that battle is evolving and we have a new contender on our hands; the mobile ad blocker. There’s nothing new about the ad blocker, internet users have been using them for years and 28% of Americans claim to already use Eyeo’s […]
Generic Top Level Domains (gTLDs) are an alternative to standard domain name extensions. Existing domains such as .com, .net and country specific domains such as .co.uk and .fr are now supplemented by word-based domains such as .recipes, .london, .scot and .maps. A Brand TLD is an innovative type of top level domain name (TLD) that […]
Google My Business is a vital piece of any brand’s online and local presence management strategy plus, a key factor in search ranking. Below, DAC’s Rory Scherer guides us through the process. Thanks Rory!
There’s nothing like a good sensationalist headline to get people listening. On April 21st Google will rank its results differently and websites that are not mobile friendly will be penalised. So if you’ve been sticking your head in the sand for the past 3 years; stop it, it’s now going to hurt your business even […]
Why the new deal works for both of them, and how brands can make it work for them In early February, Twitter confirmed rumours that it would once again offer Google access to a live stream of all of its half a billion daily tweets, something that the tech crowd has taken to referring to […]