Tag Archives: sales funnel

Marketing Alchemy: Turning Big Data into Big Insights

 “Big data really isn’t the end unto itself. It’s actually big insights from big data. It’s throwing away 99.999% of that data to find things that are actionable.” –       Bob Borchers, Chief Marketing Officer for Dolby Laboratories Data and knowledge are two very different things. Data without knowledge is about as useful as having petrol […]