Tag Archives: Reviews

Survival of the Savviest: Top Insights from the AdAge Survival Summit

I recently had the opportunity to kick off the Ad Age Survival Summit in Chicago. The summit addressed how brands face an exceedingly high number of potential crises in today’s digital age and how CMOs should prepare and react when facing these issues. Brand leaders from JPMorgan Chase, McDonald’s, Nestle, and Kraft Heinz were joined […]

Google Rolls out Three Positive Changes for Marketers

2017 has seen a plethora of changes to the digital landscape that have given marketers hoping to interact with customers at the local level more ways to connect. The importance of getting the right message to the right person at the right time is truer today than ever before — and this includes the ability […]

Video Reviews for Google Maps: The Next Generation of Content and Feedback

Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or personal reviews of a local business. This marks a very large step forward in local search. Users interacting with maps or local search […]

DAC Group Launches Review Solicitation and Sentiment Tools

We’re always looking ahead for what marketers and businesses will need to be successful. In 2017 that includes a foolproof strategy to manage online customer reviews and brand sentiment. Brands can no longer take a passive approach to manage their online reputation – in fact, 88% of customers trust reviews as much as personal recommendations. […]

Reviews and Reputation Management – Keep Your Ear To The Street

The age of the consumer has arrived. The digital evolution has given customers the power to voice their opinions on just about everything and leave reviews in a very public forum. Brands can no longer hide dissatisfaction. The growth of social networks and the Internet has empowered the purchaser and put pressure on companies to […]