RCC Archives | DAC UK

DAC’s Round Table Series Touches Down in Vancouver

DAC | October 25, 2016

Some of the best and brightest digital marketers from several of Vancouver’s top companies came together last week at DAC’s Digital Marketing Round Table to discuss challenges and solutions related to current digital optimisation trends. The event, which complemented the 2016 Retail West conference, brought together representatives from major retail, financial, utilities and e-commerce organisations, […]

Insider Q&A: Retail Council of Canada SVP on Top Trends Set to Shake up Retail Marketing

Kimberley Carrera | March 9, 2016

Michael Le Blanc, Senior Vice President of the Retail Council of Canada (RCC), took some time to talk to us about the shifts in consumer behaviour and the impact personalisation and advancements in technology will have on retail marketing. Micro Moments – The Next Frontier It comes as no surprise that today’s connected consumers expect […]