Tag Archives: PPC

What the AdWords just happened to Google’s SERP?!

The internet has been a blaze over the past few days with the news that Google have remove  ads from the right-hand side (RHS) of their search results. While AdWords veterans are understandably concerned, we’ve always optimised our clients’ paid accounts around their broader marketing objectives, rather than blindly aiming for position one. While this […]

April 21st is Mobilegeddon, the day mobile search changes

There’s nothing like a good sensationalist headline to get people listening. On April 21st Google will rank its results differently and websites that are not mobile friendly will be penalised. So if you’ve been sticking your head in the sand for the past 3 years; stop it, it’s now going to hurt your business even […]

Google Knowledge Graph Updated

Google’s Knowledge Graph has been updated again. It’s been years since the controversial decision was taken for Google to promote its own social media network, Google+ in the search results. The Knowledge Graph has always been seen by many as a way of keeping searchers on the Google results pages and Google properties rather than […]

Hotel Chocolat – Happy 10th Birthday

Congratulations to our good friends at Hotel Chocolat as we celebrate the opening of their 1st store in Watford 10 years ago. As stores have popped up all over the UK, the product offering has also expanded to relaxing coffee shops, a restaurant, a luxury hotel in St Lucia, the Rejuvenate skin care range and the […]

The End of Google’s PPC ‘Exact Match’

What changes regarding Google’s match types: Up to now advertisers could opt out from close variations in phrase and exact match but soon this option will be history. From late September onwards Google plan to implement close variant keyword matching to all exact and phrase match keywords. For some this might not be great news […]

Top 5 Internet Marketing Myths that should be dead and buried.

As content continues to flood into our inbox at work, the digital marketing industry continues to produce more  headlines that are nothing more than mythical nonsense. Here are top 5 favourites that we’ve either read or heard from 1st hand experience (so they must be true!) SEO is dead . The SEO acronym has stood the […]

Bing Ads Ends Device Targeting and Follows Google’s lead

September sees the implementation of a controversial change to Bing’s device targeting options; the amalgamation of Desktop and Tablet targeting. Currently, a negative bid modifier of -90 is available on desktops and tablets, effectively allowing you to stop Ads showing on either of the devices.  The up and coming change is going to restrict the […]

Click Fraud: The Dark Side of Digital Media

Recently, a number of DAC clients have expressed concern around Click Fraud and the impacts, if any, it could have on their media programs.  I remember in the early 2000s, long before automated PPC bid management was in play, having my own concerns around click fraud and actively monitoring campaigns to see if there really […]

Never Underestimate the Power of Sitelinks

A few years ago, I was interviewing for a search engine marketing/paid media position and the interviewer (who happens to be an SEM guru of sorts) asked me what my favourite Google innovation was. “Sitelinks,” I answered very quickly (they were new at the time). He nodded and asked the highest increase in CTR I […]