Google Penguin 4.0 is now officially rolled out – and while it’s just one of many factors that can affect organic search, it’s a significant one. Here are the top 5 implication for brands and how to make it work for your company’s website. SEO is less set-and-forget than ever With the latest Penguin update to […]
There’s a new penguin in town. Since its debut in 2012, Google Penguin updates have wreaked havoc for webmasters who relied on spammy links to gain visibility. On 23 September 2016, however, Google announced that Penguin has become a permanent, real-time part of their core algorithm. So here’s the question everyone’s asking: Will my site […]
Just when you thought it was safe to get back in the water, Google released their latest Penguin update. This is the algorithm update that is supposed to clear out spammy web search results by penalising poor quality links from poor quality web pages. So, has it been a success? The update was rolled out […]
Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimisation penalty), the Search Engine Optimisation industry has been trying to figure out exactly what it means. Penguin officially rolled out late last month, and there have been a whole passel of accounts of sites getting hit pretty hard. In the official post […]