Tag Archives: Penguin 4.0

Now You See Me, Now You Don’t – Local SEO Pt. 2

In part 1 of this series, I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second instalment, my goal is to provide actionable insights into two questions: 1. Why do regional or local business with a single or a small number of locations often outrank large enterprise brands […]