Tag Archives: path to purchase

Keys to Optimising the Mobile Shopping Experience

In this post, we will cover the importance of location accuracy data, unique local content and first-party data management when optimising the mobile shopping experience. In light of the rapid growth of mobile usage, retailers are rushing to optimise mobile shopping experiences for consumers. According to Nielsen, “for mobile shoppers who make a purchase in a […]

Following the Mobile Path-to-Purchase

I’ll be the first to admit that I’m not a very big tech geek. While I spend most of my workday immersed in fancy Excel formulas and spend a good chunk of my evenings cuddled up with my laptop, that’s about where it ends. My cell phone is not-so-smart and I don’t even own an […]